๐ŸŽ‰ Leadquora 3.0 is live โ€” new AI-powered checkout optimizer See what's new โ†’
Our Mission

Every brand deserves enterprise-grade checkout.

For twenty years, the best checkout infrastructure was locked up inside Amazon, Walmart, and a handful of unicorn DTC brands. Meanwhile, 99% of merchants were stuck with slow carts, broken subscription flows, and payment stacks held together by duct tape and plugins.

We built Leadquora to change that. One platform. Enterprise-grade performance. Priced for brands that are growing, not just ones that have already arrived.

Join our mission
2018
Year founded in New York
210+
Team members on the Leadquora team
9,000+
Active US merchants
$8.4B
Processed annually
Headquartered in
New York, NY ยท Headquarters
Our Values

The principles we hire, ship and argue by

Three short statements that explain more about how we work than any mission statement could.

01

Customer revenue > ours

If our product doesn't measurably lift our customers' revenue, nothing else matters. Every roadmap decision starts with the question: does this make our merchants more money?

02

Engineers > salespeople

Our support team is 70% engineers. Our partnerships team ships integrations instead of sitting on calls. We win on product, not persuasion.

03

Ship weekly. Measure everything.

Production deployments every 4 days. Every customer-facing metric is visible on internal dashboards that are visible on every office TV. Opinion loses to data.

Our Journey

From day one to 9,000 merchants

A brief history of how we got here โ€” and where we're headed.

2018

Founded in New York

Three co-founders โ€” an e-commerce CMO, a payments engineer, and a former Stripe product lead โ€” started building Leadquora out of a small Manhattan co-working space.

2019

First 100 merchants on the platform

Shipped our V1 checkout builder and payment router to a handful of health & wellness DTC brands. Averaged a 31% conversion lift in the first 90 days.

2020

Series A and CRM launch

Raised $18M Series A. Added the unified CRM, omnichannel inbox and subscription engine โ€” officially becoming a full-stack platform, not just a checkout.

2022

Crossed $1B processed annually

Reached 2,500 merchants. Established our headquarters in New York. Passed SOC 2 Type II audit. Became PCI DSS Level 1 certified.

2024

Series B and multi-brand platform

Raised $65M Series B led by Andreessen Horowitz. Launched multi-brand control plane for holding companies running multiple DTC labels.

2026

Leadquora 3.0 and AI optimizer

Today โ€” $8.4B processed annually, 9,000+ US merchants, 210 employees. Shipped Leadquora 3.0 with AI-powered checkout optimization and cascade intelligence.

Leadership

The people building Leadquora

A small cross-section of the team โ€” founders, executives and key operators driving the product forward.

DH

Daniel Huang

Co-founder & CEO

Former Stripe product lead. 12 years building payments infrastructure. Based in New York.

AK

Amelia Kwon

Co-founder & CTO

Ex-Square engineering leader. Led PCI compliance and payment routing architecture. Based in New York.

MR

Marcus Reyes

Co-founder & COO

Ran e-commerce operations at three $100M+ DTC brands. The customer-obsessed voice in the room.

SN

Sophia Nakamura

VP of Product

Previously led product at Klaviyo and BigCommerce. Obsessed with what makes operators successful.

JB

James Bennett

VP of Engineering

Built checkout infrastructure at Shopify Plus for 6 years. Advocate of uptime over features.

ER

Elena Rodriguez

VP of Customer Success

Former e-commerce director at Rothy's. Makes sure every onboarding is a win.

RT

Ryan Thompson

Head of Payments

15 years in high-risk payments. Authored the smart routing logic that lifts approval rates 18%.

NF

Nadia Ferrari

Head of Security

Former Cloudflare security engineer. Leads our red team and SOC 2 / PCI compliance programs.

Backed By

World-class investors and operators

Leadquora is proudly backed by firms and founders who have built the category-defining companies in commerce and payments.

Andreessen Horowitz Sequoia Capital Accel Founders Fund Khosla Ventures Stripe Alumni Fund

Building the future of e-commerce infrastructure?
So are we.

We're hiring across engineering, product, design and customer success. Remote-first with our HQ in New York.

See open roles Get in touch